7 Questions to Ask When Reviewing Your Digital Marketing Plan

Nov 15, 2018


Welcome to Jujub Web Design, your trusted partner in the world of website development and digital marketing. In this article, we will discuss the 7 essential questions you need to ask when reviewing your digital marketing plan. Whether you are a small business owner or a marketing professional, these questions will guide you in optimizing your online presence and staying ahead of the competition.

1. What are your specific digital marketing goals?

Before diving into the details of your digital marketing plan, it's crucial to define your goals. What do you want to achieve through your online marketing efforts? Are you looking to increase website traffic, generate more leads, improve brand awareness, or boost sales? Identifying your specific goals will help you tailor your strategies to accomplish them effectively.

2. Who is your target audience?

Understanding your target audience is essential for any successful marketing campaign. Who are your ideal customers? What are their demographics, interests, and pain points? By creating detailed buyer personas, you can better align your messaging and content with the needs and preferences of your target audience.

3. How effective is your current website?

Your website is the foundation of your online presence. Evaluating its effectiveness is crucial to ensure a positive user experience and achieve your marketing goals. Analyze your website's design, navigation, page load speed, mobile responsiveness, and search engine optimization (SEO) elements. By addressing any weaknesses, you can improve the overall performance and user engagement on your site.

4. What digital marketing channels are you using?

There are numerous digital marketing channels available, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more. Assess which channels you are currently utilizing and identify their performance. Determine if there are any untapped opportunities or areas where you can optimize your efforts for better results.

5. How well are you leveraging social media?

Social media platforms provide an excellent opportunity to connect with your target audience, build brand awareness, and drive website traffic. Assess your presence on various social media channels, including Facebook, Twitter, Instagram, LinkedIn, and others. Evaluate your content strategy, engagement levels, follower growth, and the effectiveness of your social media advertising campaigns.

6. Are you tracking and analyzing your data?

Data tracking and analysis are vital for measuring the success of your digital marketing efforts. Utilize tools like Google Analytics to monitor website traffic, user behavior, conversion rates, and other key metrics. Regularly analyze the data to identify patterns, trends, and areas for improvement. Data-driven decision-making will help you optimize your strategies and achieve better results.

7. How well do you adapt to changes in the digital landscape?

The digital landscape is constantly evolving, with new technologies, trends, and algorithms emerging regularly. It's essential to stay up-to-date with the latest industry developments and be willing to adapt your strategies accordingly. Keep an eye on your competitors and industry leaders, attend conferences, and invest in learning to ensure you remain competitive and ahead of the curve.


Reviewing your digital marketing plan is a continuous process that requires careful analysis and adaptation. By asking the right questions and implementing data-driven strategies, you can optimize your online presence, attract more qualified leads, and achieve your business goals. At Jujub Web Design, we are dedicated to helping businesses thrive in the digital realm. Contact us today to discuss how we can assist you in creating an effective and results-driven digital marketing plan.