How to Write Great SEO-Friendly Headlines

Dec 4, 2017


Welcome to Jujub Web Design's comprehensive guide on writing great SEO-friendly headlines. As a leading website development company in the Business and Consumer Services category, we understand the importance of crafting attention-grabbing headlines that help your website rank higher on search engines.

The Importance of SEO-Friendly Headlines

Effective headlines play a crucial role in attracting users to your website. They not only provide a brief overview of your content but also contribute significantly to your website's search engine optimization (SEO) efforts. When creating headlines, it is essential to consider keywords, user intent, and engagement.

Understanding Keyword Research

Keyword research is the foundation of SEO-friendly headlines. By identifying relevant keywords for your business, you can optimize your headlines to match the search queries potential users are making. Use tools like Google Keyword Planner or SEMrush to discover high-performing keywords in your industry.

Writing Engaging Headlines

Engagement is crucial in the online world, and your headline is the first interaction users have with your content. To create engaging headlines:

  • Use power words: Incorporate strong and compelling words that entice users to click.
  • Evoke curiosity: Pose a question or highlight a benefit to spark users' interest.
  • Keep it concise: Aim for headlines between 50-60 characters to ensure they display fully in search engine results.
  • Include numbers: Numbers tend to attract attention and provide a sense of structure to your content.

Structuring Headlines for SEO

Properly structuring your headlines can significantly boost your website's visibility in search engine results pages (SERPs). Here are some best practices:

Header Tags

Utilize HTML header tags (H1-H6) to hierarchically structure your content. Place your primary keyword within the H1 tag, and subsequent headings should follow a logical order.

Meta Title and Description

Your meta title and description appear in search results, so make them compelling and relevant. Incorporate your primary keyword naturally while providing a concise summary that encourages users to click.

Schema Markup

Implement schema markup to provide search engines with structured data about your content. Schema markup helps search engines understand your website better, potentially leading to enhanced display in SERPs.


Mastering the art of writing great SEO-friendly headlines is crucial for improving your website's visibility and driving organic traffic. By following our guide, you'll be well-equipped to craft compelling headlines that outrank your competitors and attract more users to your website.

Partner with Jujub Web Design, a reputable website development company specializing in Business and Consumer Services. Our expert team is ready to assist you in creating a strong online presence through cutting-edge web development techniques.