Active Voice: Putting Our Favorite Marketing Quotes to Good Use

Jun 1, 2022


At Jujub Web Design, we believe in the power of effective marketing. As a leading business and consumer services company in website development, we understand the importance of compelling content that not only engages but also generates results.

The Power of Active Voice

When it comes to creating impactful content, using active voice is an essential technique. Active voice brings clarity, succinctness, and an engaging tone to your writing. It allows you to communicate your message effectively and captivate your audience.

What is Active Voice?

Active voice is a grammatical structure where the subject of the sentence performs the action, rather than being acted upon. It adds strength and emphasis to your content, making it more persuasive and memorable.

Why Use Active Voice in Marketing?

In the highly competitive online landscape, capturing your audience's attention is crucial. Using active voice in your marketing messages helps you stand out from the crowd, making your content more engaging and memorable. It conveys confidence, authority, and a call-to-action that prompts your audience to take desired actions.

Our Favorite Marketing Quotes

Below, we have compiled a list of our favorite marketing quotes that embody the power and effectiveness of active voice:

"The aim of marketing is to know and understand the customer so well, the product or service fits them perfectly and sells itself." - Peter Drucker

Peter Drucker's quote emphasizes the importance of understanding your target audience and tailoring your marketing messages to meet their needs. Active voice allows you to effectively communicate the benefits of your product or service, ensuring it resonates with your customers.

"The best marketing doesn't feel like marketing." - Tom Fishburne

Tom Fishburne's quote highlights the importance of creating authentic and engaging content. Active voice adds a conversational tone to your marketing materials, making them feel more natural and relatable to your audience.

"The most powerful elements in advertising are truth and simplicity." - Bill Bernbach

Bill Bernbach's quote underscores the significance of concise and honest communication. Active voice enables you to convey your message in a straightforward and impactful manner, resonating with your audience and building trust.

Tips for Using Active Voice in Marketing

  1. Be Direct: Use active verbs to clearly communicate your message and avoid ambiguity.
  2. Create Urgency: Craft calls-to-action that prompt immediate responses from your audience.
  3. Use Power Words: Incorporate strong and persuasive language to captivate your readers.
  4. Keep it Simple: Avoid unnecessary jargon and prioritize simplicity to ensure your message is easily understood.
  5. Tell Stories: Engage your audience by using active voice to paint vivid pictures and evoke emotions.


Incorporating active voice into your marketing strategy is vital for creating impactful content that resonates with your audience and drives results. At Jujub Web Design, we specialize in creating engaging websites that incorporate active voice and other effective writing techniques. Contact us today to learn more about how we can elevate your online presence.

Shane Jacques
Very informative! 👍
Nov 11, 2023
Emma Passey
Interesting insights on utilizing active voice in marketing techniques.
Oct 15, 2023