Principles of Website Design: Contrast

Aug 28, 2019

Introduction to Contrast in Website Design

In the competitive world of online business, it is essential to stand out and make a lasting impression on your website visitors. One of the most effective ways to achieve this is through the strategic use of contrast in website design. Contrast refers to the differences between elements on a webpage, such as color, size, shape, and texture.

The Power of Color Contrast

Color contrast plays a crucial role in attracting attention and guiding the user's focus. By using contrasting colors, you can highlight important content, draw attention to call-to-action buttons, and create a visually appealing experience for your visitors. For example, a vibrant button with a contrasting color can significantly improve click-through rates and conversions.

Creating Visual Hierarchy with Size Contrast

Size contrast is an effective technique to establish a visual hierarchy on your website. By varying the size of different elements, you can control the order in which users perceive information. Utilize larger headings and titles to grab attention and convey the main message, while smaller text can be used for supporting details. This creates a harmonious balance between different sections of your website.

Shape and Texture Contrast for Depth and Interest

Shape and texture contrast add depth and visual interest to your website design. By combining different shapes and textures, you can create a visually captivating experience that keeps visitors engaged. Experiment with geometric shapes, organic patterns, and textures to add a sense of personality and uniqueness to your website.

Contrast for Readability and Accessibility

Contrast also plays a vital role in ensuring your website is easily readable and accessible to all users. Use high contrasting colors between the background and text to improve readability, especially for those with visual impairments. By considering accessibility guidelines, you can reach a wider audience and provide an inclusive experience for everyone.


Incorporating contrast into your website design can have a significant impact on user engagement, conversion rates, and overall success of your online business. Jujub Web Design, a leading professional website development company in the Business and Consumer Services industry, can help you leverage the power of contrast in your website design. Contact us today to create a visually stunning and effective website for your business.

Ricardo Loyo
Great insight into the importance of contrast in website design! 🌟 It's essential to make a lasting impression and stand out online.
Nov 8, 2023