Essential Legal Marketing Strategies for 2020

Jun 1, 2022

Welcome to Jujub Web Design, your premier source for professional website development and SEO services in the realm of business and consumer services. In this comprehensive guide, we will explore the essential legal marketing strategies for 2020 that can help your law firm achieve a prominent online presence and outperform your competitors.

1. Optimizing Your Law Firm's Website Design

Your law firm's website is the foundation of your online presence. To ensure it ranks higher on search engine results pages (SERPs) and attracts potential clients, it is crucial to optimize its design. Start by creating an intuitive and user-friendly interface that allows visitors to navigate effortlessly.

Next, focus on responsive web design to ensure your website adapts seamlessly to various screen sizes and devices. With the increasing number of mobile users, having a mobile-friendly website can significantly impact your search rankings.

2. Conducting Comprehensive Keyword Research

To boost your law firm's visibility on search engines, it is imperative to conduct thorough keyword research. Identify the specific keywords and phrases that your target audience is likely to use when searching for legal services. Incorporate these keywords naturally throughout your website's copy, meta tags, URLs, and headings.

Utilize online tools and analytics to identify long-tail keywords and low competition keywords. Long-tail keywords offer a higher chance of ranking well in search results and attracting highly targeted traffic.

3. Creating High-Quality and Relevant Content

When it comes to SEO, content is king. To outrank your competitors, focus on creating high-quality and relevant content that showcases your expertise in the legal field. Provide valuable insights, actionable advice, and answer common legal questions that potential clients may have.

Ensure your content is comprehensive and covers a wide range of legal topics. This not only helps establish your authority but also increases the likelihood of your website appearing in a variety of searches.

The Power of Blogging

One effective way to consistently produce valuable content is through blogging. By regularly updating your law firm's blog with informative articles, case studies, and legal analysis, you can attract more organic traffic and improve your search rankings. Remember to optimize each blog post with relevant keywords and meta tags.

4. Building High-Quality Backlinks

Backlinks are an integral part of SEO and play a significant role in improving your website's domain authority. Focus on acquiring high-quality backlinks from trustworthy and authoritative legal websites. Guest blogging, networking with relevant industry influencers, and participating in legal forums can help you build valuable backlinks.

When seeking backlink opportunities, ensure that the websites you approach have a strong online presence and align with your law firm's niche. Natural and organic backlinks from reputable sources contribute more to your search rankings than low-quality, spammy links.

5. Leveraging Local SEO

If your law firm caters to clients within a specific geographical region, leveraging local SEO can significantly boost your online presence. Optimizing your website for local searches involves optimizing your Google My Business listing, including your law firm's name, address, and phone number (NAP) on each page, and creating locally targeted content.

Additionally, actively solicit positive reviews and testimonials from satisfied clients. Encourage them to leave feedback on prominent review platforms such as Google My Business, Yelp, and Avvo. These positive reviews not only enhance your credibility but also contribute to your local search rankings.

6. Regularly Monitoring and Analyzing Performance

To stay ahead of the competition, it is vital to regularly monitor and analyze your law firm's website performance. Utilize tools like Google Analytics to gain insights into your website's traffic, user behavior, and conversion rates.

Identify areas for improvement, such as page load speeds, user experience, and bounce rates. Continuously optimize your website based on these data-driven insights to ensure a seamless and engaging user experience.


In the fiercely competitive legal industry, implementing these essential marketing strategies for 2020 can differentiate your law firm and elevate your online presence. Jujub Web Design specializes in business and consumer services, offering top-notch website development and SEO solutions tailored to legal professionals.

By optimizing your website design, conducting thorough keyword research, producing high-quality content, building authoritative backlinks, leveraging local SEO, and regularly monitoring performance, your law firm can outperform competitors and attract a steady stream of clients.

Partner with Jujub Web Design today for expert guidance and customized solutions to transform your legal marketing efforts in 2020 and beyond. Contact us now!

Jon Stanton
Impressive marketing tactics!
Oct 14, 2023