10 Essential Best Practices for Creating Dedicated Landing Pages to Convert

Dec 16, 2017


Welcome to Jujub Web Design! If you're looking to create dedicated landing pages that truly convert, you've come to the right place. With our expertise in website development, we understand the importance of optimizing landing pages to drive results for your business in the competitive business and consumer services industry. In this comprehensive guide, we will share with you ten essential best practices to help you create landing pages that not only grab attention but also effectively convert visitors into customers.

1. Define Clear Objectives

A successful landing page starts with a clear objective. Before you begin designing your landing page, it's important to clearly define what action you want your visitors to take. Whether it's making a purchase, filling out a form, or subscribing to your newsletter, having a specific goal in mind allows you to focus your content and design accordingly.

2. Craft Compelling Headlines

The headline is the first thing visitors see on your landing page, and it plays a crucial role in capturing their attention. Craft headline that is attention-grabbing, concise, and clearly communicates the value proposition. Use keywords strategically while maintaining relevance and clarity.

3. Engaging Visuals

Visual elements are essential for creating an engaging landing page. Incorporate high-quality images, videos, and infographics that enhance your message and resonate with your target audience. Graphics help break up text and make your page more visually appealing, increasing user engagement and conversions.

4. Highlight Benefits

Focus on the benefits your product or service offers. Explain how it solves a problem or fulfills a need for your target audience. Use customer testimonials and reviews to provide social proof and create trust with your visitors. Make it clear why your offering is superior to your competitors.

5. Create a Strong Call to Action

Guide your visitors towards the desired action with a compelling call to action (CTA). Use action-oriented language and place the CTA prominently on your landing page. Make it stand out visually and ensure it is easy to find and click on. A strong CTA will encourage visitors to take the next step.

6. Keep Forms Simple

If your landing page includes a form, keep it simple and concise. Only ask for necessary information to minimize friction and increase conversion rates. Reduce the number of fields to the essential ones that provide you with the information you need to follow up effectively.

7. Mobile Optimization

In today's mobile-driven world, optimizing your landing page for mobile devices is crucial. Ensure your page is responsive and loads quickly on different screen sizes. Make sure all elements, including forms and CTAs, are easily accessible and functional on mobile devices to provide a seamless user experience.

8. Test and Iterate

Continuous testing and iteration are vital for optimizing your landing page's performance. Conduct A/B tests to evaluate different design elements, headlines, CTAs, and forms. Analyze the data to identify what works best for your audience and make data-driven decisions to improve conversions over time.

9. Leverage Social Proof

Include social proof elements such as testimonials, reviews, case studies, and endorsements on your landing page. People tend to trust recommendations from others, and showcasing positive feedback from satisfied customers can significantly influence conversion rates. Use real and authentic testimonials to build credibility and instill confidence in your visitors.

10. Monitor and Optimize

Once your landing page is live, it's crucial to monitor its performance using web analytics tools. Track metrics such as bounce rate, conversion rate, average time on page, and click-through rate. Analyze the data and identify areas for improvement. Continuously optimize your landing page based on the insights gained to maximize its conversion potential.


Creating dedicated landing pages that convert requires a strategic approach. By following these ten essential best practices, you can enhance your chances of success in the business and consumer services industry. At Jujub Web Design, we specialize in building high-converting landing pages tailored to meet your business objectives. Contact us today to discuss how our website development services can help you achieve your goals. Take the first step towards driving conversions with optimized landing pages today!