Building Your Marketing Funnel, Part 3 - Encouraging Brand Advocacy

Sep 7, 2019

Welcome to Part 3 of our series on building an effective marketing funnel. In this installment, we'll be focusing on how to encourage brand advocacy, a crucial aspect of any successful business and consumer services operation in the field of website development. Jujub Web Design is here to provide you with all the valuable insights and strategies you need to boost your online presence and outrank your competitors.

What is Brand Advocacy?

Brand advocacy refers to the promotion and support of a business or brand by its customers and clients. It goes beyond mere satisfaction to create a group of loyal customers who actively recommend and endorse your products or services. These brand advocates become powerful allies in your marketing efforts, spreading positive word-of-mouth and significantly impacting your overall business success.

The Power of Brand Advocacy for Your Website Development Business

As a website development company, brand advocacy plays a critical role in establishing credibility and trust in your services. When customers become true brand advocates, they become a vital part of your marketing funnel, driving customer acquisition and retention. Let's explore some strategies to encourage brand advocacy and amplify your online visibility:

1. Provide Exceptional Customer Experiences

Delighting your customers with exceptional experiences should be a top priority. Every interaction, whether it be through customer support, website design, or user experience, should leave a positive and lasting impression. By focusing on exceeding your customers' expectations, you create advocates who won't hesitate to recommend your services to others.

2. Harness the Power of Testimonials and Case Studies

Sharing success stories through testimonials and case studies is an excellent way to showcase the value you provide to your clients. Testimonials from satisfied customers act as social proof and encourage potential clients to choose your website development services. Ensure these testimonials highlight specific benefits, measurable results, and the unique expertise you offer.

3. Cultivate Strong Partnerships and Collaborations

Establishing partnerships and collaborations with complementary businesses in the industry can be highly beneficial. By leveraging these relationships, you can tap into new customer bases and gain access to wider networks. Encourage your partners and collaborators to promote your services, and reciprocate by advocating for their businesses in return. This mutually beneficial arrangement fosters brand advocacy on multiple fronts.

4. Engage with Your Audience on Social Media

Social media platforms provide a valuable opportunity for engagement with your clients and prospective customers. Regularly share engaging and informative content, respond to comments and messages promptly, and actively participate in relevant industry discussions. By fostering meaningful connections and building a community, you strengthen brand loyalty and encourage advocacy among your followers.

5. Implement a Referral Program

A referral program incentivizes your customers to refer your services to others. Provide exclusive discounts, rewards, or even monetary incentives for successful referrals. By rewarding your brand advocates, you not only encourage repeat business but also create a sense of appreciation that further strengthens their commitment to your brand.

6. Offer Exceptional After-Sales Support

Make sure your customer support goes above and beyond. Promptly address any issues or concerns your customers may have, ensuring their satisfaction even after the completion of a project. By demonstrating your commitment to their success, you solidify the bond with your clients and encourage them to become vocal brand advocates.


Encouraging brand advocacy is crucial for any business, and especially so in the competitive world of website development. By implementing the strategies and insights provided by Jujub Web Design, you can create a passionate community of brand advocates who will amplify your online visibility, outperform your competitors, and drive your marketing funnel to new heights. Start prioritizing brand advocacy today and witness the immense positive impact it can have on your business and consumer services.