10 Minutes With LaFleur Content Specialist Amy Hinman

Sep 27, 2017


Welcome to Jujub Web Design's blog where we dive deep into the world of website development and SEO strategies. In this exclusive interview, we sit down with LaFleur Content Specialist Amy Hinman to discuss the critical role of high-quality content in online success.

The Importance of Quality Content

When it comes to establishing a strong online presence, businesses cannot underestimate the power of quality content. Amy Hinman highlights that compelling and engaging content plays a vital role in attracting and retaining visitors, increasing conversions, and improving overall website performance.

Creating Unique and Relevant Content

In the competitive world of digital marketing, originality is key. Hinman emphasizes the need for businesses to create unique content that stands out from the crowd. By providing fresh and relevant information, websites can establish themselves as authority sources, gaining the trust of both users and search engines.

Keyword Research and Search Engine Optimization

While creating remarkable content is important, it is equally essential to optimize it for search engines. Hinman discusses the significance of conducting thorough keyword research to understand the language and terms used by your target audience. By strategically incorporating these keywords into your content, you can improve your website's visibility and attract organic traffic.

The Role of Content in Website Development

Effective website development goes beyond aesthetics and functionality. According to Hinman, content should be an integral part of the initial planning stages. By considering content early on, businesses can ensure that their websites provide a seamless user experience, compelling visitors to stay longer and explore further.

Engaging and Informative Homepage Content

The homepage serves as the virtual front door of your website, and it is crucial to make a strong first impression. Hinman suggests creating engaging and informative homepage content that clearly communicates your brand's value proposition. By addressing users' pain points and offering solutions, you can effectively capture their attention and encourage them to explore more.

Optimizing Landing Pages for Conversions

A well-designed landing page can significantly impact conversion rates. Hinman advises businesses to optimize landing pages with persuasive and compelling copy that guides users towards desired actions. By utilizing persuasive language, showcasing testimonials, and providing clear calls-to-action, you can increase conversions and ultimately drive business growth.

Content Marketing for Long-Term Success

Content marketing is an ongoing process that should be integrated into your overall digital strategy. Hinman stresses the importance of regularly publishing fresh and valuable content to engage with your audience and maintain visibility in search engine results.

The Power of Blogging

Blogging offers a platform to showcase your expertise, build credibility, and provide insightful information to your audience. Hinman urges businesses to develop a consistent blogging strategy and publish well-researched articles that address their customers' pain points. By regularly sharing valuable content, you can position yourself as an industry leader and attract a loyal following.

Utilizing Social Media Channels

Social media platforms provide an excellent avenue for promoting your content and reaching a wider audience. Hinman advises businesses to develop a comprehensive social media strategy that includes sharing engaging snippets of content, leveraging visual elements, and actively engaging with users. By using social media effectively, you can increase brand awareness and drive traffic back to your website.


In this exclusive interview with LaFleur Content Specialist Amy Hinman, we have explored the critical role of quality content in website development and SEO strategies. From creating unique and relevant content to optimizing landing pages for conversions, businesses can leverage content to attract and engage their target audience, ultimately achieving success online. Remember, consistently providing valuable and informative content will set you apart from your competitors and help your website rank high in search engine results.