Digital Accessibility: Why ADA Compliance is Important for Your Business Website

Jun 9, 2021

In today's digital world, having an ADA-compliant website is crucial for businesses across all industries. Jujub Web Design understands the significance of digital accessibility and offers high-end website development services tailored to improve your website's compliance with the Americans with Disabilities Act (ADA).

What is ADA Compliance?

The ADA is a civil rights law that prohibits discrimination against individuals with disabilities, ensuring equal access to public spaces, goods, services, and technologies. When it comes to websites, ADA compliance refers to designing and developing websites that are accessible to everyone, including individuals with disabilities such as visual impairments, hearing impairments, mobility issues, and cognitive disabilities.

Ensuring ADA compliance for your business website demonstrates your commitment to inclusivity and equal access. By making your website accessible, you open up your business to a larger customer base and improve user experience for all visitors, regardless of their abilities.

The Importance of ADA Compliance for Businesses

1. Legal Compliance: ADA compliance for websites is not just a matter of best practice but is legally required for certain businesses. Failure to comply with ADA guidelines may result in lawsuits, legal disputes, and financial penalties. It is essential to understand the ADA requirements and ensure your business website meets those standards.

2. Improved User Experience: Building an ADA-compliant website goes beyond legal obligations. It is about creating an inclusive online environment that offers a seamless experience for all users. By implementing accessibility features, such as alternative text for images, closed captions for videos, and easy navigability, you enhance user experience and foster a positive brand image.

3. Expanded Target Audience: Approximately 26% of adults in the United States have some form of disability. Neglecting accessibility means excluding a significant portion of your potential customer base. By making your website accessible, you tap into this market, increasing your reach and potential for business growth.

How Jujub Web Design Ensures ADA Compliance

Jujub Web Design specializes in creating ADA-compliant websites. Our team of skilled professionals has extensive knowledge and expertise in digital accessibility, employing best practices to develop high-end websites that meet ADA guidelines. Here's how we ensure ADA compliance:

1. Comprehensive Website Audits

Our first step is to conduct a thorough website audit to identify any potential accessibility issues. We assess the website structure, design elements, multimedia content, forms, and overall user experience. Through this audit, we pinpoint specific areas that need improvement to achieve ADA compliance.

2. Accessible Design and Development

Our web development team follows ADA guidelines throughout the design and development process. This includes creating an intuitive user interface, utilizing proper heading structure, incorporating descriptive alt text for images, providing transcripts for audio or video content, and ensuring keyboard accessibility.

3. Assistive Technology Compatibility

We optimize websites to be fully compatible with assistive technologies such as screen readers, keyboard navigation, and voice commands. By implementing ARIA (Accessible Rich Internet Applications) tags and other relevant techniques, we ensure that individuals with disabilities can navigate and interact with your website effectively.

4. Ongoing Maintenance and Updates

ADA compliance is an ongoing process. To ensure your website remains ADA compliant, we provide maintenance and update services. As digital accessibility standards evolve or new guidelines are introduced, we proactively make necessary modifications to keep your website up to date and fully accessible.


Digital accessibility and ADA compliance are crucial for businesses in today's inclusive society. By ensuring your website meets ADA guidelines, you not only adhere to legal requirements but also improve user experience, expand your target audience, and enhance your brand reputation. Jujub Web Design is your trusted partner in achieving ADA compliance through high-end website development services. Contact us to take your business's digital accessibility to the next level.